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The Arts and Cultural Sector in Manitoba contributes to both the quality and the economic well-being of all Manitobans. Explore some of the less well known statistics about this interesting Economic driver.
The cultural sector within Canada’s economy contributes close to $40 billion (3.8%) to the Gross Domestic Product (GDP)
On average, Canadians spend:
1.4 billion on books
1.2 billion on performing arts
830 million on works of art
730 million on magazines
510 million on admissions to museums
600,000 on musical instruments
1.3 billion on movie and game rentals
1.1 billion on Digital Cameras
Consumers spend more than double on performing arts than on live sports
Number of artists in Canada? 131,000
850 million is spent by Manitobans consuming Arts and Cultural offerings- 3 times larger than the 260 million invested by 3 levels of government. 39 million was spent by Manitobans on the performing arts vs. just 21 million on live sports events.
The Manitoba Arts and Cultural Industries Sector employs over 14,000 people.
Winnipeg has the second-highest artistic concentration among the 10 large prairie cities after Regina.
Folklorama is the largest Cultural festival on earth.
The Winnipeg Folk Festival attracts over 76,000 visitors each year.
The Winnipeg Fringe Festival is the second largest in North America.


Artistic Directors design and implement the artistic direction and programming of a company and are responsible for maintaining that direction. To help realize their vision, they hire, supervise and evaluate artistic staff including directors, performers, designers and stage managers. They develop and maintain relationships with other cultural organizations by participating in meetings, events, and activities. They are accountable to the Board of Governors for the completion of artistic activities of their company.