Storytellers share stories to all age groups from pre-school to senior citizens. Storytellers tell (not read) a variety of stories from parables, to traditional folk and fairy tales, to urban tales, to personal and original stories.
Storytellers have many styles of telling their stories: there are traditional storytellers who remain seated, using only their words and voice to transmit the story. There are storytellers who add movement, facial expressions, music, mime, props, and costumes to enhance their telling.
Storytellers often tell part time, while holding down another full or part time career. They are teachers or librarians who tell as part of their employment and then professionally on their own time. Storytellers often combine their professional storytelling with writing related to their own stories.
Skills
A Definition
The definition of public relations encompasses a variety of ideas and practices. It is the management of communication between an organization and its audience – employees, customers, and the general public. It is conveying information about a product, company or organization (art, cultural, non-profit and special interest) to the public, customers and potential clients in order to build, manage and sustain a positive image. However, public relations is a two-way line of communication, it means listening and reacting to client and public opinions and feedback.
Strategy and Interaction
Public relations efforts are a key part of the branding strategy of a company. It encompasses everything from the text that appears in a brochure to the interaction of company representatives with customers. As a Communications Manager you design and implement advertising campaigns and communication strategies – print materials, television commercials, radio spots. An Event Coordinator is on the front line, meeting with sponsors and interested investors. A Sales Representative engages customers to evaluate their needs and suggest suitable products.
Educating the Public
Ultimately, the act of promoting and advertising helps an organization achieve its goal of educating the public about their products and services. Integral to public communication is an understanding of individuals, the ability to listen and interpret others needs is what sets organizations apart from one another. A public relations representative is enthusiastic about meeting new people and establishing a network, they are excited to relate with their clients and the public and find a common ground on which to connect.
Leaders, Innovators
Public relations representatives are creative individuals who employ a good sense of judgment and tact. They are problems solvers not afraid to tackle a new situation with an innovative solution. A successful public relations spokesperson has an understanding of communications media of all kinds. They are leaders, keeping current with industry standards and practices.
A Storyteller typically has a college diploma or university degree. Creative ability and artistic talent is demonstrated through reputation and audition process.