Graphic Designers produce visual communication materials for advertising, publications, packaging, posters, and corporate identities (logos and wordmarks). They participate in diverse industries such as film, broadcast, animation, and web design.
Graphic Designers consult with clients to determine their specific needs, in order to produce work that both meets their communication goals and is also visually appropriate. They prepare sketches, layouts and develop graphic elements – often commissioning illustrators and/or photographers to produce images for the final design.
They are employed by graphic design studios, advertising agencies, new media and web-design studios. Graphic Designers also work within internal corporate design and communication departments.
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Administration refers to the body of workers who direct staff towards achieving a common set of business goals – they plan, organize, delegate and coordinate. Administration is comprised of a large number of roles including Managers, Executives, Supervisors, Directors, and include Receptionists or Assistants, and Accountants. Administration exists within any organization large or small, profit or non-profit.
The key role of any administrator is identifying and planning the short and long term goals within their area of the organization. They assign responsibility and authority accordingly and prioritize tasks in order to meet these objectives. A Manager is responsible for maintaining balance between staffing needs and production quality, while an Accountant oversees the financial affairs of the organization. Both Manager and Accountant are responsible for meeting the goals they have established and detecting potential deviations from these objectives.
Administrators don’t work alone in achieving their goals, they rely on a network of employees to make the organizations goals reality. They are the voice of an organizations aspirations and strategic vision. They must be exceptional at delivering a clear picture of this future both verbally and in writing to employees. The ability to clearly communicate a plan and provide instruction is pertinent to the success of an administrator and their business.
Administrators are leaders, coaches, and mentors for employees, they guide individuals down a path to personal success. They are the support system for staff members – they help resolve conflict, negotiate and problems solve. These interpersonal skills are extremely valuable to an Administrator as they assist in preserving company goals and maintain employee satisfaction.
A Graphic Designer typically has a college diploma or university degree. A university degree in graphic design is often required. The title “registered graphic designer” is recognized by law in the province of Ontario.