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Sales Representative : Broadcasting : Public Relations

Sales Representatives promote the sale of goods and services such as, food and beverages, clothing, motor vehicles, or advertising, domestically and internationally. They are responsible for analyzing competition and interpreting market conditions.

The job of a Sales Representative is highly interactive, they regularly deal with the public, clients and potential customers. They evaluate customer needs and advise regarding suitable products and services and provide ongoing support once a sale is complete. They study data describing new products and maintain a broad knowledge of principles and methods for showing, promoting, and selling products and services.

Sales Representatives are employed by companies and organizations that sell goods and services publicly and privately.

Skills

Excellent verbal and written communication skills
You are self-confident, outgoing, and energetic
Ability to persuade or influence others
Interested in travel
Ability to listen and interpret others
An interest in dealing with the public

About the Sector

Broadcasters use the public airwaves to produce and present information and entertainment for public consumption. Broadcasting includes radio and television regardless of the delivery vehicle.

About the Public RelationsCategory

A Definition
The definition of public relations encompasses a variety of ideas and practices. It is the management of communication between an organization and its audience – employees, customers, and the general public. It is conveying information about a product, company or organization (art, cultural, non-profit and special interest) to the public, customers and potential clients in order to build, manage and sustain a positive image. However, public relations is a two-way line of communication, it means listening and reacting to client and public opinions and feedback.

Strategy and Interaction
Public relations efforts are a key part of the branding strategy of a company. It encompasses everything from the text that appears in a brochure to the interaction of company representatives with customers. As a Communications Manager you design and implement advertising campaigns and communication strategies – print materials, television commercials, radio spots. An Event Coordinator is on the front line, meeting with sponsors and interested investors. A Sales Representative engages customers to evaluate their needs and suggest suitable products.

Educating the Public
Ultimately, the act of promoting and advertising helps an organization achieve its goal of educating the public about their products and services. Integral to public communication is an understanding of individuals, the ability to listen and interpret others needs is what sets organizations apart from one another. A public relations representative is enthusiastic about meeting new people and establishing a network, they are excited to relate with their clients and the public and find a common ground on which to connect.

Leaders, Innovators
Public relations representatives are creative individuals who employ a good sense of judgment and tact. They are problems solvers not afraid to tackle a new situation with an innovative solution. A successful public relations spokesperson has an understanding of communications media of all kinds. They are leaders, keeping current with industry standards and practices.

Relevant Skills

Job Related Skills

comfort with sales pitches
convey enthusiasm
coordination and organizational skills
deadline oriented
deal with the public
enjoy traveling
financial info & budgeting
interpersonal skills
marketing
multi task
negotiation skills
problem solving
project coordination
self confident, outgoing
strong writing & communication skills
understanding of all kinds of media
work under pressure

Sector Related Skills

Category Related Skills

Required Education

Traditionally Sales Representatives have a diploma or degree in one of the following: advertising, business management, arts management, sales distribution and marketing operations.