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Program Director : Broadcasting : Cultural Management

Program Directors coordinate and administer on going programming within radio and television stations for sports and newscasts, and radio broadcasts. They develop and implement long term goals, policies, and programming objectives.

Their responsibilities include overseeing program budgeting and hiring, evaluating, and scheduling staff and volunteers. They mediate between production staff regarding production, casting, budget, and policy issues and delegate responsibility accordingly. Program Directors evaluate current programming ensuring conformance with federal broadcasting rules and regulations. They must monitor and review programming to ensure quality control.

Program Directors are employed by television and radio broadcasting companies.

Skills

Managing large groups of people
Motivating, guiding, and directing people
Excellent time management skills
Good at making decisions and problem solving under tight deadlines
Good verbal and written communication skills
Ability to prioritize and delegate

About the Sector

Broadcasters use the public airwaves to produce and present information and entertainment for public consumption. Broadcasting includes radio and television regardless of the delivery vehicle.

About the Cultural ManagementCategory

Creative Direction
Cultural Management refers to the group of people who design, implement, and maintain the creative direction and strategies of an artistic group. They work in many different areas within organizations. Creative, Artistic, and Program Directors design and establish artistic direction and programming, Editors control editorial publishing style, format, and content. The skill and knowledge of a Cultural Manager is essential to the success of film and theatre production companies, radio stations, advertising agencies, and internal corporate design and communication departments.

The Public Eye
Cultural Managers hold a very important position in the public eye. They are spokespeople for their organizations, they make appearances at public and social gatherings and develop and maintain relationships with other cultural organizations. They play a pivotal role in the development of staff and volunteers, teaching, training, and inspiring others to contribute their best work to the organization. A Cultural Manager is confident, outgoing, and energetic, an enthusiastic team player, working with people of all ages, backgrounds and skill sets.

Concrete Skills
Many aspects of a Cultural Managers job require concrete skills to direct the many facets of an organization. Daily routines include administrative duties such as, planning, coordinating events, promoting, marketing, and delegating responsibility. These skills are crucial to maintaining the smooth flow and progress of productions, events, and publications.

Thinking Creatively
Beyond the administrative duties and leadership skills that are essential to a successful Cultural Manager, is the ability to think and act creatively. Cultural Managers face new challenges everyday; they must draw upon their versatility to meet the needs of a diverse network of creative individuals. They face these challenges with enthusiasm and artistic flare.

Relevant Skills

Job Related Skills

constructive criticism
convey enthusiasm
coordination and organizational skills
deal with the public
event planning & coordination
financial info & budgeting
good with computers
keyboarding skills
leadership
manage large groups
multi task
music knowledge
problem solving
project coordination
publicity / promotion
self confident, outgoing
strong writing & communication skills
work under pressure

Sector Related Skills

Category Related Skills

Required Education

Typically a university degree or college diploma in management, human resources, or a related field is required. Knowledge of film and radio production is as asset.