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Public Relations
A Definition
The definition of public relations encompasses a variety of ideas and practices. It is the management of communication between an organization and its audience – employees, customers, and the general public. It is conveying information about a product, company or organization (art, cultural, non-profit and special interest) to the public, customers and potential clients in order to build, manage and sustain a positive image. However, public relations is a two-way line of communication, it means listening and reacting to client and public opinions and feedback.